EYE OPENER WORKS
CLIENT EyeOpenerWorks
Services
Brand Design
Logo Design
About
EyeOpenerWorks is a creative international agency with offices in The Netherlands and Uganda. Through diverse projects, such as Adventure Tourism and Ukarimu Academy, they support organisations to create social and sustainable impact.
THE CHALLENGE
EyeOpenerWorks is constantly evolving. During the process of working on a new website, challenges arose. How does EyeOpenerWorks express itself? What does the brand want to radiate? What feelings and thoughts do they want to trigger? These questions are only the beginning. The current branding felt out of date and needed to evolve.
Our solution
We created brand consistency and captured the visual brand identity in a look book. The following activities played a key role:
- Identifying the brand essence and objectives through explorative and creative brainstorm sessions and mood boards.
- Redesign of the current logo, while keeping the established brand recognisability.
- Creating a lookbook with the renewed corporate identity of EyeOpenerWorks
The Result
- New logo
- Look book outlining essential elements for consistent brand representation. This document includes guidelines on logo usage, brand colors, typefaces, and the overall brand experience.
Collective collaboration
For this project, we worked together with our collective creative Nala Ayieta.
Nala is a graphic designer, illustrator and photographer based in Kenya. Nala shares our commitment to using design as a tool for progress and change, and she brings a unique perspective and expertise to every project she works on. Nala has worked with many women-led organizations, using her design skills to help amplify their voices and improve the quality of their results. Together with Nala, we worked on the redesign of the logo.
Work cases
We see every challenge like a collaboration. Your story. Our strategy.
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