Stimulate personal and professional development of youth and that of Africa’s sustainable and inclusive tourism industry.
Marketing action plan
Social Media strategy
Social Media management
Ukarimu means ‘hospitality’ in Swahili; and the name says it all. Centered around sustainable and inclusive tourism development, Ukarimu is an open source education platform, aimed at boosting Uganda’s (and Africa’s) tourism industry by building the capacity of the sector’s workforce. Ukarimu uses an innovative curriculum which embraces active and blended learning. Ukarimu provides an accessible toolkit to tinker with abilities and build valuable skill sets, leading to job opportunities and availability of competent hospitality professionals in East-Africa.
We are commissioned by Ukarimu to play a supportive role in revolutionising training in tourism; making it accessible, available, (inter)active and practical. Growing along with today’s technical revolution and ever developing environment and needs of the youth, the curriculum is available both offline and online; digital and physical; theoretical and practical. The challenge is to stimulate personal and professional development of youth and that of Africa’s sustainable and inclusive tourism industry – ultimately leading to an increase of decent careers for young ambitious people throughout Africa.
We focused on laying a strong foundation for measuring useful data. Think of Facebook pixels, Google Analytics and mapping clicks, downloads and interaction. By the end of the first three month period, we were able to use the gathered information to define and solidify marketing goals. With these goals in mind we built and managed the social media channels, engaged (potential) students and trainers and created more website traffic. We optimised the YouTube channel for high SEO performances and trained the local marketing team member to take over the social media management. We analysed the customer journeys, created a website strategy and designed wireframes to manage the new website project.
We see every challenge like a collaboration. Your story. Our strategy.
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