Bringing coffee consumers and producers closer together. Let’s decolonize the coffee industry.
Wild is an African coffee brand that forms a bridge between the coffee producers and foreign coffee consumers. They cut out the middle men, which leads the money paid by the consumer directly to the local producers of the coffee. The coffee is pure and organic, the beans are locally roasted, optionally grinded and packed. The money therefore stays in the country of the origin of the product, instead of abroad.
- How can Wild optimise their marketing for the lowest customer acquisition cost?
- How can Wild build up a system to actively follow up on word-of-mouth marketing?
Wild challenged us to define all target groups and their customer journey online. We guided the Wild team through the marketing phases of each target group that will eventually lead to more followers, more traffic, more sales, more positive coffee in the world!
We see every challenge like a collaboration. Your story. Our strategy.
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