How can we stimulate a future Wellbeing Economy by influencing the mindset of our youth – and the values of future decision-makers?
PROJECT Currently looking for funding
In the world of today, we see economic growth as a measure of wellbeing. Even if this goes at the expense of our natural resources, or social equality. As long as our GDP grows – our wellbeing increases! Or… does it?
The theory of the Wellbeing Economy paints a different picture. Kate Raworth, who reframed it as the Doughnut Economy, describes it as
“An economic model that both ensures that no one is left falling short on life’s essentials, and that humanity does not collectively overshoot the planetary boundaries that protect Earth’s life-supporting systems.”
An economy built on planetary and human wellbeing, instead of on GDP growth, could be the foundation of a world in which we do not consume at the expense of the planet. A place where our produce is fresh and full of nutrients. Where everyone has access to basic needs such as food, safety, housing, and education. Where nobody works more than 3 or 4 days a week, where we know our neighbours, where fresh air and walks in the forest are at our fingertips…
Today, many organisations are actively trying to turn theory into reality.
Most of these projects are aimed at immediate action and the people who are responsible for this. Activists, leaders, policy makers, or simply said: adults. This makes sense, as we are running out of time to turn climate change and soil degradation around.
But what about the large part of our population that is going to shape our future: youth and children?
Are we investing enough in educating this group on this topic? Is this a huge opportunity we are missing?
So, how can we stimulate a future Wellbeing Economy by influencing the mindset of out youth – and the values of future decision-makers?
By creating a learning experience that introduces them to the mindset that is at the core of the Doughnut Economy.
An experience that is fun, social, and immersive.
One that challenges perspectives on the meaning of wellbeing, money, our connection to nature, and health.
An experience that gives the audience access to a fictional story world through different platforms, products, or media and allows them to roam around and connect.
Do we have your attention? Time to explore more.
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