Mandulis, powering hope.
MandulisRenewable energy solutions to improve access to affordable, reliable, and productive low-carbon energy.
CLIENT Mandulis
Services
Branding strategy
Brand Design
About
Harnessing the sun’s ancient wisdom, Mandulis pioneers a new era in renewable energy. Through innovative design and circular solutions, they deploy affordable, reliable and productive renewable energy infrastructure that fits both people and planet. With minimal input from communities and the environment, they unlock access to zero-waste energy, igniting a path where individuals shape their own empowered future.
THE CHALLENGE
One of the key challenges of Mandulis was to simplify and strengthen their message. The founders and employees often found themselves getting lost in the many aspects of their story; something that can result in a decrease of credibility and ability to convince their audience of their case. How to find the main thread and narrow it down to the point where you can say more in fewer words?
- Create a consistent brand story and develop the brand character into a strong and recognisable magician archetype.
- Create core and supportive tonal values that radiate from the brand voice matching the archetype and client preferences.
- Create assets designed to promote Mandulis aligned with the new brand strategy and communicate consistently with the visual and verbal identity.
Our solution
The first phase is to delve into the very essence of Mandulis. Within the many projects that Mandulis does, how do they identify? How does the brand Mandulis relate to their individual projects? What is the story we want to narrow down to?
Through group interviews with employees and management, we gained insights into the company’s brand house, personality, and audience. All the research results together helped us solidify Mandulis’ brand identity in a brand book. The brand book helps the organisation align their communication in a consistent way, becoming a recognisable ‘magician’ brand towards its audiences.
THE RESULT
- Brand Book
- Logo Design
Work cases
We see every challenge like a collaboration. Your story. Our strategy.
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