Impact Investing Kenya
Bringing a brand to life for a national movement reshaping how capital works for people and the planet.
CLIENT Impact Investing Kenya
Services
Visual brand identity
Logo redesign
Website concept and layout
About
Impact Investing Kenya (IIK) is a multisectoral alliance accelerating the growth of impact investing by mobilising private capital for inclusive and sustainable development. As the official National Partner to the Global Steering Group on Impact Investing, IIK connects investors, entrepreneurs, and policy actors to build an ecosystem where every shilling invested creates both financial and social value. Rooted in Kenya yet aligned with the global sustainable finance movement, they are driving policy reforms, championing high-impact solutions, and positioning Kenya as a leader in achieving the SDGs.
THE CHALLENGE
IIK needed a refreshed visual identity and web presence that matched its mission: to be both credible in policy circles and approachable to entrepreneurs and partners. The challenge lay in creating a professional yet dynamic identity that could flex across stakeholders. From international investors to grassroots innovators, while keeping consistency in usage and messaging.
Our solution
We worked with IIK to build a clear and flexible brand identity package, delivered in three phases:
- Through a series of exploration and definition brainstorms with IIK, we shaped a visual brand identity document. This look book defines core brand elements: logo usage, colours, typefaces, and graphic style -while providing practical templates and design examples.
- We redesigned the IIK logo into a mark with multiple versions for digital and print use, giving the alliance a recognisable and scalable brand symbol.
- Building on the lookbook, we designed the concept and structure for a new website in Figma, including wireframes, user flows, and page outlines. We fine-tuned the copy of the client to make it website-ready. After this, we built the website in WordPress.
The Result
- New brand assets and logo.
- Lookbook outlining essential elements for consistent brand representation.
- Ready-to-use templates and visuals for reports, presentations and social media tiles.
Work cases
We see every challenge like a collaboration. Your story. Our strategy.
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