Writing and social media reporting
HUMAN is an online platform and broadcaster, looking at the world through different perspectives. They don’t want to tell their reader or listener what to think based on solid facts. Instead, they want to stimulate their reader or listener to think for themselves, hear different sides of stories, hear voices of people usually muted. They use their platform to amplify these voices and give interesting, unexpected, and philosphical twists to regular newsstories. As their website states:
“You decide how you live your life. But how do you find your way in a world that is full of sharp contradictions, orthodoxies and rock-solid opinions? HUMAN shows that there are always different perspectives.
HUMAN offers a healthy breadth of vision. Oxygen for open-minded people. The world becomes more human when people ask questions and take responsibility.
In addition to TV, radio and online, HUMAN is active in education, with debate programs and events. Always based on the same desire: to put current themes on the agenda and to initiate a movement that results in positive change. Ambitious? Absolutely. Possible? Yes, of course. Together with you.”
From our position as Dutch native speakers based in East-Africa, how can we contribute to challenging the stereotypical portayal of the East-African continent in Western media?
We used our connection between the Netherlands and East-Africa as a perspective to look at topics that are present in news reporting concerning East-Africa. For example, we wrote an article about the stereotypical and harmful media reporting on the ebola outbreak on the Uganda – DRC border, including interviews with university professors and an employee of the Red Cross in Congo. We also used interactive Instagram stories to educate on the real story behind Uganda’s 2021 elections – when the whole country was cut off the world wide web and didn’t have access to internet at all.
Ebola in Oeganda: dit is het echte verhaal
“This is what you call journalism and creativity of the 21st century: not concentrated on just one facet of storytelling, but capable of using different formats and platforms. Give them a camera and they’ll return with a reportage, mini-documentary or social media content. Give them a pen or a keyboard and they’ll write a feisty article, leave no stone unturned in a research piece or make a profound portrait of a person, theme or situation. Next to that, they’re creative in using different narratives from what you’re used to. In everything they do, they’ll always maintain precise and curious!
– Roberto Lobosco, editor HUMAN
We see every challenge like a collaboration. Your story. Our strategy.
Projects check out the next
◀ WorkBy bringing all aspects of a business together in one digital place, you can truly let technology work for you.CLIENT Advance Insight Services Brand Narrative StrategyGraphic Design About Advance Insight helps ambitious SMEs within the health, energy, and...