Grassroots Economics
CLIENT Grassroots Economics
Services
Storytelling Strategy
About
Grassroots Economics is revolutionising local economies by empowering communities to create and manage their own financial instruments. They introduce and implement the method “commitment pooling”: a mechanism for curating and fairly exchanging resources within communities.
This approach hinges on the idea that resources can be effectively pooled to create a more equitable and collaborative economic system, building on the efficacy of traditional mutual service practices.
THE CHALLENGE
Grassroots Economics operates within a highly complex system, pioneering new economic models by blending traditional mutual service practices with innovative financial tools. Their work involves many interwoven factors, making it challenging to communicate clearly. Additionally, their audience is incredibly diverse—ranging from rural Kenyan communities to global organisations, from economic experts to those unfamiliar with financial systems.
The key challenge is turning this complex approach into a clear, simple story that is accessible, culturally neutral, and relatable across all audiences, ensuring everyone understands and connects with the impact of ‘commitment pooling’.
Our solution
- Taking a deep dive into the subject matter.
- On-site visits in Kenya to understand the cultural context.
- Breaking down the narrative, simplifying, and finding terminology that makes sense.
- Testing the narrative and terminology with the audiences and optimising the texts.
The Result
A slide deck with various ‘content blocks’ that can be used and extracted together or individually – explaining commitment pooling, its background and its purpose.
Work cases
We see every challenge like a collaboration. Your story. Our strategy.
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