Fou d'Afrique
CLIENT Fou d’Afrique
Services
Brand Design
Website Design
About
Fou d’Afrique’s story goes beyond scenic landscapes and the Big Five. Their team of guides, proudly representing Uganda and Kenya, forms the core of their journeys. These guides narrate stories that go beyond conventional tourism experiences. With their knowledge, experience, and cultural heritage, they introduce you to the real Africa. These are the stories you will remember.
With a profound love for the ‘Pearl of Africa, Fou d’Afrique is committed to sharing the country’s incredible natural wonders with French speaking Europeans. With tailor made, personalised adventures that capture the essence of Uganda and Kenya’s diverse landscapes, vibrant culture and wildlife.
THE CHALLENGE
The challenge involves developing a website that is specifically tailored to the target audience, the offerings, and the brand identity of Fou d’Afrique. It is crucial to integrate SEO techniques to enhance the website’s visibility.
The aim is to create a user-friendly website that appeals to visitors and converts them into customers. The focus is on carefully selecting the right keywords, optimising the site architecture for seamless navigation and giving the website a newer, more modern look.
Our solution
- Deep dive into visual brand elements, to create mood boards and a website concept.
- Technical transfer to a different CMS and hosting.
- Designing and building the new Fou d’Afrique website.
The Result
- Renewed website in fresh brand coating
- New website features such as Google Reviews and Whatsapp button
Work cases
We see every challenge like a collaboration. Your story. Our strategy.
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