Changing the narrative surrounding Uganda, or African countries like Uganda, and keeping the profits at the source.
CLIENT DOGOOD
Services
Brand Strategy
Marketing Strategy
Content Strategy
About
DoGood is a JinjaLife brand that captures Uganda’s flavours, smells, vibes, stories and expertise. With small dried fruit packages from Uganda, they want to provide people with healthy, organic and raw snacks. But the product is only one part of the customer experience. The other part? That’s the branding! DoGood wants to share the value of Uganda with the world: Uganda as a beautiful, thriving and thrilling country with a high level of expertise and a healthy dose of pride!
THE CHALLENGE
The challenge for DoGood is to conquer a unique spot on the market; dodging the bullet of having to compete with other brands who sell similar products under a bigger name. Only if DoGood achieves this, will we be able to make the intended impact: changing the narrative surrounding Africa and keeping the profits at the source. DoGood needs to differentiate itself from comparable brands and products, by selling more than just a product – but selling an experience with a message.
Our solution
We helped DoGood build their brand by laying a solid foundation. We created a brand strategy in order to build a brand identity and harmonize all different platforms and projects that represent DoGood. The brand document gave DoGood an overall identity that people can recognize, love and promote. The strategy functions as a guideline/compass during the further development of every DoGood project.
After the DoGood brand strategy was created, we drilled further into the different target groups. How can we make DoGood come alive through marketing and content? Who is the target group, where can we reach them and through what content? How do we get the target group to be involved in the brand, to become active brand ambassadors? Our strategy is now the foundation of the digital marketing and content of DoGood, and needs to be further implemented.
Work cases
We see every challenge like a collaboration. Your story. Our strategy
Projects check out the next
EyeOpenerWorks
◀ WorkCapturing the visual brand essence for future ventures in Africa.CLIENT EyeOpenerWorks Services Brand DesignLogo Design About EyeOpenerWorks is a creative international agency with offices in The Netherlands and Uganda. Through diverse projects, such as...