CHEZACHEZA
CLIENT ChezaCheza
Services
Brand Strategy and Design
About
ChezaCheza supports children and youth in Kenya through dance, encouraging creativity, confidence, and emotional well-being. By combining dance with life skills, they create safe spaces for young people to express themselves, develop resilience, and grow into future leaders. Let’s dance!
THE CHALLENGE
ChezaCheza already has a strong core brand identity: youthful, playful and dynamic. They have a strong vision, which is translated into a formulated mission, as well as into a logo and colour palette.
The challenge is: how to optimise the brand identity to its fullest potential? The key here is consistency and amplification. One comprehensive guide that finetunes and captures all of ChezaCheza’s golden rules and directives on where, how, and when to use the different elements that make up the ChezaCheza brand identity.
Our solution
We identified two main directions for the brand archetype that would help create a more distinct and consistent brand identity. Does ChezaCheza want to embrace the “Caregiver”, which is more soft, welcoming and friendly? Or does ChezaCheza rather walk the more rebellious path, in which they choose to communicate more boldly and unapologetically?
After choosing the second, we created brand consistency and captured the visual brand identity in a brandbook. The following activities played a key role:
- Identifying the brand essence and objectives through explorative and creative brainstorm sessions and mood boards.
- Creation of new illustrations and patterns as part of the visual brand identity.
- Creating a brand book with comprehensive guidelines on how to use the brand elements in a consistent way.
The Result
- New illustrations and patterns.
- Brandbook outlining essential elements for consistent brand representation. This document includes guidelines on logo usage, brand colours, typefaces, tone of voice and the overall brand experience.
- Ready-to-use templates and visuals for reports, presentations and social media tiles.
Work cases
We see every challenge like a collaboration. Your story. Our strategy.
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