Advance Insight
By bringing all aspects of a business together in one digital place, you can truly let technology work for you.
CLIENT Advance Insight
Services
Brand Narrative Strategy
Graphic Design
Increasing LinkedIn presence
Creating communications assets
Newsletters
Web-building (Odoo)
About
Advance Insight, two-years-in-a row winner of the Odoo Best Partner Africa Award, helps ambitious SMEs within the health, energy, and agrifood sectors grow, scale, and increase their impact. Specialising in Odoo as the number one ERP (Enterprise Resource Planning) for SMEs, and implementing this system within the African context, they offer a wide variety of services for new or existing Odoo customers. From IT consulting services to help improve workflows and processes – to interim support with accounting, project management, impact monitoring (and more).
THE CHALLENGE
- Create and maintain a consistent brand identity.
- Increase online brand presence and engagement through LinkedIn.
- Create brand assets suitable for print in line with the brand strategy
- Communication support around projects such as AgriOS or integrations with local tax authorities.
Agri OS: free, open-source for smallholder farmers in africa
AgriOS is set to revolutionise African agribusiness by offering a free, open-source digital solution that enhances traceability, ensures compliance with EU regulations, and empowers SMEs. Built on Odoo, it eliminates vendor lock-in, automates workflows, and strengthens the entire agricultural ecosystem—from farmers to buyers. With final funding underway and key partnerships forming, 2024 marks the beginning of this transformation. As Moonatic Agency, we are part of the communications around this initiative, helping bring AgriOS to the global stage.
Solution & Results
Through group interviews with employees and MT, extensive brand testing with clients, and market research we solidified Advance Insights’ brand identity in a brand book. The brand book became a guide for creating a consistent and engaging online brand presence.
We built on this brand presence further through different channels. Through LinkedIn strategy and posting we increased online engagement and lead generation.
By designing brand assets such as banners, flyers and presentation slides, we increased the brand consistency and recognisability at events and through offline channels.
We also offer support in communication around new projects and company developments through articles, presentations, reports, newsletters and renewel of their website.
The result? We have been part of Advance Insight’s journey of growth for the past years, in which they have doubled the countries they operate in (from 10 to 20), have won 2 awards and expanded their team up to 16 members.
Work cases
We see every challenge like a collaboration. Your story. Our strategy.
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